DATA-DRIVEN
MARKETING
Many companies say that they are people-centric.
But are they truly so?
Hakuhodo takes human-centric marketing
so seriously that they coined a word that is now
part of the Japanese dictionary.
SEI-KATSU SHA, or literally, living people,
is at the center of our work.
Gone are the days of demographically
generalized, one-size-fits-all advertising.
Today, bespoke solutions are the key.
Relationships so personalized that our work
defines the culture of tribes and empower them
to be the best that they can be.
In HBCI, DATA POINTS ARE PEOPLE, too. We don’t stop at intricate numbers and graphs.
We bring data points to life for your brand and your customer.
We help you understand consumers of today, to introduce you to customers of tomorrow.
Find out what this means for you and your business.
Call us!