HAKUHODO/BCi is a data-driven, marketing innovations firm that designs solutions uniquely for its clients and its customers. As a problem-solving team, HBCI uses data to dig deep into business and consumer issues to transform brands towards its future possibilities.
Empowered by the human-centered principles of Design Thinking and founded on the transparency of data analytics, HBCI’s solutions are always responsive to the unique needs of your customers.
Would like to transform your business? Need to make your marketing more accountable? Wish to be in control of your media budgets with real-time transparent analytics that you can actually understand? Call us!
HBCI is Beginnings Communications, Inc., incorporated in 1997, and acquired, together with ENAV Marketing Services, Inc., by the Hakuhodo network in 2018.
BCI.eNav, an experienced integrated marketing communications team, is the second Philippine acquisition of Hakuhodo, Japan’s second largest advertising conglomerate, as it further consolidates its position and commitment to the country.
BCI.eNav is the amalgamation of Beginnings Communication Inc. (BCI), a brand agency, and eNav, an events and activations company. These two entities are fuelled by the same thrust for experiential marketing, whether it be through brand communications or customer engagement events.
For more than two decades, BCI.eNav has been growing its business at an enviable rate. Gemma Alcantara, a founder, and BCI.eNav’s Managing Director revealed a few ingredients of their secret sauce: “It begins and ends with our team-driven culture of empathy and reciprocity. We have acquired clients and sustained our relationships because we truly listen and respond fast with effective solutions. We operate in an atmosphere of authentic partnership.”
This relationship is palpably manifested in the market achievements of its partner clients.
Jobert Dumlao, Marketing Director of Danone Universal Robina Beverages, Inc. (DURBI), says this as a result of their work on B’lue, an innovative millennial water-based drink: “BCI.eNav is a valued partner in building our brand. They bring to the table a strong entrepreneurial spirit – agile and solutions-oriented, with a passion for ideas and execution. There is a creative simplicity in the way they work and think, that makes it easy to move forward with every initiative.”
When most client-agency interactions are either transactional or globally-aligned, one cannot help admire the solid, long-haul relationships this unassuming but formidable agency has cultivated.
The team has the dynamic energy of youth, with a diverse group of talent that deftly sponges on mainstream and fringe culture, keeping their heads and hearts open to unmet human needs. BCI.eNav’s human-centered work is further strengthened by their growing expertise in data-driven marketing.
Co-founder Michelle Casal, former Creative Director turned Group Account Director, shares her excitement over the BCI.eNAV and Hakuhodo alliance. “I see this as the coming together of different strengths to deliver data-driven decisions that inform the customer experiences we create and curate.” Michelle is referring to Hakuhodo’s infusion of digital and data competencies into their on- and off-line communications and on-ground capacities. Through Hakuhodo’s proprietary Digital Media Platforms (DMP), BCI.eNav’s integrated communications offering is reinforced by a robust data analytics backbone. Truly, the partnership with Hakuhodo is a strategic move between two like-minded agencies dedicated to inventing the future.
The Hakuhodo Group buying into its second agency in the Philippines is a clear and confident step towards expanding its marketing services across Asia, furthering their ambition to provide sei-katsu-sha insight-based marketing knowledge to Japanese, local, and global companies worldwide.
BCI.eNav Strengthens Hakuhodo’s Strategic Foothold in the Philippines
Founded in 1895, Hakuhodo is an integrated advertising and communication agency headquartered in Japan. The core agency of the Hakuhodo DY Group, Hakuhodo is the world’s 6th largest advertising agency according to Advertising Age’s “Agency Report 2018.”
The Hakuhodo Group has offices in 20 countries and regions, and over 10,000 specialists working in Japan and abroad. Hakuhodo is strengthening its structure in emerging countries, particularly those in Asia, as it prepares to further expand its business across the region.
Sei-katsu-sha insight is the foundation for Hakuhodo’s thinking, planning, and brand building. It reminds us that consumers are more than shoppers performing an economic function. They have heartbeats. They are individuals with distinct lifestyles. Hakuhodo introduced this term in the 1980s to emphasize its commitment to a comprehensive, 360-degree perspective on consumers’ lives.
Renowned for its creativity, Hakuhodo has twice won the Grand Prix at Cannes Lions International Festival of Creativity and was the only agency headquartered in Asia to be awarded a Special Lion commemorating Cannes Lions’ 50th anniversary in 2003.